The contract
Under the consulting agreement, the work runs across four areas:
Business planning. Working through the shape of the businesses of Dr. Matt Zanis, PT, DPT as they grow.
Contract negotiation. Reading and negotiating the agreements that come with sponsorships, affiliations and institutional work, including Matt's contract advisory relationship with US Olympic organizations, kept general here.
Business and startup structure. Helping structure Rooted in MVMNT and the ventures around it.
Individual projects. Work that comes up project by project, including the Health Vault and GroundTruth builds documented elsewhere in this room.
The brand platform
A site, brand direction and a social strategy for Rooted in MVMNT, built by Common Ground's brand studio. The practice's space and programs are shown in the images on the private side of this room.
The rebrand under consideration
Common Ground is putting a further step to Matt: one shared brand identity across the practice's own brand, GroundTruth's peptide research site, and Health Vault, so the three read as one thing instead of three separate builds. This is a proposal under consideration, not something that has shipped; whether and how it rolls out is his call. The screenshots behind this idea sit on the private side of this room.
What it produced
Rooted in MVMNT has a live brand platform, and Matt has a standing advisor on the business and contract side of a career that runs across several institutions and businesses at once. Health Vault and GroundTruth both run under this same consulting agreement.
A slice of the project list
A few related projects.
- Health Vault: a personal health data vault (2026)
- GroundTruth: a peptide research resource (2026)