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Rooted in MVMNT: the contract this work runs under

Dr. Matt Zanis, PT, DPT, and his company Rooted in MVMNT, a concierge performance physio practice for founders, operators and athletes; the consulting agreement Health Vault and GroundTruth run under

IndustryHealth and human performance
Project typeCompany advisory, contract advisory, and a brand platform
Dates2026, ongoing
SeatStakeholder and company advisor
EntityRooted in MVMNT

Matt is the founder of Rooted in MVMNT, a concierge performance physio practice for founders, operators and athletes, based in Scottsdale. He also works in a contract advisory capacity with US Olympic organizations, described only in general terms here.

Jesse is a stakeholder in Rooted in MVMNT and a company advisor across Matt's businesses, under a consulting agreement. This is the contract the rest of this room's work runs under: Health Vault and GroundTruth are both individual projects that came out of it. Separately, Matt is a client of Common Ground, which built the practice's brand platform.

Problem

A performance physio practice built across several businesses at once, without anyone on the business side to read a contract, structure a company, or plan the next move.

What we did

A stakeholder and advisory role on the company side; contract advisory, including reading his agreements and negotiating on his behalf with US Olympic organizations; and, as a client project, a brand platform for Rooted in MVMNT built by Common Ground's brand studio.

Result

A live brand platform for Rooted in MVMNT and a standing advisory relationship that runs across Matt's businesses, and the contract that Health Vault and GroundTruth both run under.

Jesse is a stakeholder and company advisor; Matt is separately a client.Jesse Fowler

Read on

01

The decision and the reasoning

Why we did it this way, told first.

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02

What we did and what it produced

The work, decision by decision, and the result.

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03

A slice of the project list

A few related projects.

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Team

Private side

The full report, the source files on record, the timeline and every figure with its source. Password.

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